ReFind

Role

Product Design Lead

Creative Director

Timeline

1 Week

Winter 2026

Team

Sully Barfield

Zachary Mazzo

Daijah Marshall

Background

A university-wide competition where interdisciplinary teams conceptualize, design, and pitch a business solution to a panel of industry professionals.

Overview

Designing for the Workplace: ReFind is a mobile app designed to help creatives rediscover purpose and intention within their workflow.

ReFind Discover screen with creative categories and a weekly challenge

Rediscover Purpose

Spark Creativity

Build a Community

My Role

As UX/UI Lead, I was independently responsible for rendering our research into digital prototype. 
​
After designing ReFind, I shifted from product strategy to real-world marketing. Working as our creative director and assistant videographer to execute a cohesive brand campaign that brought our vision to life.

ReFind confirmation that a creative prompt was sent

ReFind daily dashboard with mood prompts and community highlights

ReFind screen for choosing a creative prompt to send to a friend

70%

Of professionals in creative sectors 
experienced burnout in 2024.
​

Billion Dollar Boy

World Health Organization

in lost productivity a year, due to chronic workplace stress and burnout.

$1 Trillion

Remember why you do it. ReFind campaign with two friends on a lawn

Break the cycle of burnout. ReFind campaign with two friends

Remember why you do it. ReFind campaign with a friend standing in a park

Highlights

Compressing a digital prototype, business model, and media campaign into a strict one-week timeline challenged me to adapt quickly, prioritize effectively, and deliver work under a tight turnaround. 
​
Pitching and defending my design decisions directly to industry professionals was such a fun and rewarding experience that taught me how to better present my work in the future.